What it is
Factor delivers fresh, fully prepared meals you heat and eat — no chopping, no cooking, no cleanup beyond a fork. Menus lean into diet tracks like keto, calorie-smart, and high-protein.
It is owned by HelloFresh’s parent and aimed at the customer who wants the meal-kit outcome with none of the meal-kit work.
Why it ranks here
- Zero cooking: meals are ready in about two minutes
- Diet-specific menus (keto, calorie smart, protein plus)
- Fresh, not frozen, preparation
- Flexible weekly box sizes with skip/cancel control
Pros & cons
Pros
- Fastest route from box to dinner
- Good macro transparency for dieters
- Varied rotating menu
Cons
- Premium per-meal pricing — the priciest option in this category
- Portions run small for big appetites
- Prepared meals can’t match fresh-cooked texture
Pricing
Subscription by box size with premium per-meal pricing that drops as the box grows; expect to pay notably more per meal than a meal kit.
Who it’s for
Singles and couples who want diet-tracked dinners with literally no cooking.
Who should skip it
Families on a budget — per-meal costs multiply fast at family scale.
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